In 1886, William Grant founded the Glenfiddich Distillery in Dufftown, Scotland, in the valley of the River Fiddich. Glenfiddich whisky first ran from the stills on Christmas Day, 1887.In the 1960s and 70s, many small, independent distillers were bought up or went bankrupt. In order to survive, W. Grant & Sons embarked on a bold campaign to introduce the world to the pleasures of single malt Scotch. This strategy worked, and Glenfiddich is now the world's best-selling single malt. It is sold in 180 countries, and accounts for about 20% of single malt sales.In 1957 the company started bottling Glenfiddich in a triangular bottle. Later, W. Grant & Sons was the first to package its bottles in tubes and gift tins.In 1969 the Glenfiddich was the first distillery in Scotland to open a visitor's centre.W. Grant & Sons was also the first distiller to recognise the importance of the duty-free market for spirits, and take advantage of these