Bundaberg Rum is a dark rum produced in Bundaberg, Australia, often referred to as "Bundy".In 1961, the company introduced the polar bear as its unusual choice of mascot, to imply that the rum could ward off the coldest chill. The Bundaberg Distilling Company owns its own cola producing facility, which supplies the cola for its ready-to-drink Bundaberg Rum & Cola products.Wikipedia