"Giuseppe Bologna was a wheelwright by trade. He owned a large Barbera vineyard at Rocchetta Tanaro and made a little wine for himself and his friends. Giuseppe’s son Giacomo inherited the vineyard and his father’s nickname, Braida, which he gave to the vineyard. In 1982, after a study tour of Californian wineries, Giacomo drastically decreased his harvests and began to make wine in small barrels. This gave Barbera, low in tannin and rich in acids, a more complex and elegant structure. Giacomo Bologna’s love of the land, wine and life produced a superb Barbera. Barbera had previously been used for cheap local wine and was catapulted into the arena of great wines known all over the world." - Braida
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